Revolutionizing Data Management and Collaboration

A CDP is what allows companies to collect, integrate, analyze, and activate customer data from all sources in the business. It can help the organization understand consumer behavior and build individualized experiences for customers across their digital properties. Also, CDPs are used to create more personal marketing campaigns and let the efficiency of those campaigns improve over time. With a CDP, companies will be well-informed about their customers, therefore allowing them to make better decisions on how they would engage those customers.

CRM stands for Customer Relationship Management; it is software that helps you manage all the interactions between your company and clients.

It stores all the customer data coming from different places in one place, making it easier for the sales team to access this information. Most of the CRM comes with a task management feature that helps you track the progress of a task. Some CRM also helps you automate some tasks to free up some time for your sales team.

All the information from the marketing campaigns can be stored in one place allowing you to check which campaign performed well. Marketing ROI can be tracked easily using the analytic and reporting features.

A customer data platform connects all other existing marketing applications, enhancing their efficiency and effectiveness. A CDP is integrated with different marketing tools, such as email marketing services, social media management platforms, advertising networks, and even CRM software. All this is done through APIs that enable hassle-free data transfer and synchronization.