Holiday preparation checklist for ecommerce businesses

The holiday rush appears to be coming earlier and earlier, and the mere thought of all these people looking around for deals on BFCM (Black Friday and Cyber Monday) is making more than one salivate in hopes of a boost in website visitors who are eager to make purchases. For ecommerce businesses, it would be fantastic traffic that would stretch even after Christmas. This jump in traffic can be stressful for many retailers and digital marketers during the holidays, but it is an unbelievable opportunity if you are capable of capitalizing on the surge of potential customers to drive sales. Here’s why you need to get ready!

This preparation checklist will give you actionable steps toward harnessing the power of ecommerce during the holiday season:

• Website Performance and Infrastructure
• Inventory Management
• Marketing and Operations
• Customer Service Preparation
• Shipping and Fulfillment
• Security and Fraud Prevention
• Post-Holiday Planning