Project Overview

About Wowcher

Wowcher Ltd is the second largest British e-commerce deal of the day site in the UK and Ireland.

The site allows subscribers access to products and services from local merchants. It serves 52 cities around the UK and Ireland. Founded in 2009 by Nicholas Brummitt, Wowcher currently has a user-base of roughly 10 million members.

Objective

Wowcher approached us with an exciting project to expand into new markets, with a tight deadline for launch. As part of this initiative, they wanted to ensure that their existing system would serve as the primary source for all information displayed on the website, including products and deals. Our task was to enhance the middleware to ensure seamless data flow between systems.

We also had to ensure that members could independently access and modify product information, subject to approval by the Wowcher team before it goes live. This was crucial to maintain the integrity and accuracy of the information on the website. As eCommerce professionals, we understood the importance of these requirements and were fully committed to delivering on them.

Challenges

Implementing a new system or modifying an existing one in the eCommerce sector can present several challenges. One of the primary challenges is ensuring seamless data integration between different systems. This requires a robust middleware solution that can handle large volumes of data and ensure its accurate and timely transfer. Another challenge is the need for a user-friendly interface that allows members to independently access and modify product information.

This requires careful design and testing to ensure ease of use without compromising security. Additionally, implementing a review and approval process for changes can be complex, requiring clear communication channels and efficient workflows. Lastly, the tight deadlines often associated with such projects add an extra layer of pressure, making efficient project management crucial.

Ensuring seamless data flow between different systems.
Designing an interface that is easy to use for members to access and modify product information.
Implementing an efficient process for reviewing and approving changes to product information.
Managing the project efficiently to meet tight deadlines.

What is the Outcome?

We worked quite hard in order to make sure that all the implementation were positively impacting the business and we kept track on this for 6 months and got the following imrovements

+15%

Improvement In Conversion Rates

+100%

Customer Loved The Improve UX/UI

-11%

Abandon Basket Rates

+19%

Increase In Add To Basket

Our Streamlined Process

Our Process vary based on the customer needs and objective of the project, this specific case Wowcher was looking to improve user experience and fix broken outdated system in order to make sure their business runs smooth and without hiccups.

Review & ETA

Shared List of Tasks

Client Approval

Development Initiated

Core Solutions

As a leading Ecommerce agency in the UK our main focus is always to make sure that we build solution that are scalable and meet business growth expectations and keeping that approach in mind, we develop robust middleware solutions that ensure seamless and accurate data transfer, turning the complexity of integration into a streamlined process. We design intuitive user interfaces that empower members to take control, transforming the user experience from daunting to delightful.

We establish efficient review and approval processes, turning potential chaos into a symphony of order and precision. And through it all, we manage projects with unwavering focus and determination, turning tight deadlines from a source of stress into a testament to our capability. Each challenge is an opportunity for us to demonstrate our expertise and commitment, inspiring confidence in our clients and pride in our team. Together, we are shaping the future of eCommerce.

Robust Middleware Solution: Develop a robust middleware solution that can handle large volumes of data and ensure its accurate and timely transfer between different systems. This solution would address the challenge of seamless data integration.

Intuitive User Interface: Design and implement an intuitive user interface that allows members to independently access and modify product information. This solution would address the challenge of creating a user-friendly interface.

Efficient Review Process: Establish an efficient review and approval process for changes made to product information. This would involve setting up clear communication channels and workflows, addressing the challenge of implementing a review and approval process.

Effective Project Management: Implement effective project management strategies to ensure that all tasks are completed within the set deadlines. This solution would address the challenge of managing projects with tight deadlines.