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Project Highlights
Launch in New Territories- Conversion Optimisation
- Redevelopment
- Bespoke Middleware
Launch in New TerritoriesProject Details
- Client:Wowcher
- Location:London, UK
- Platform:
- Website:https://www.wowcher.com
What our client says?
Wowcher
Wowcher is one of the largest ecommerce voucher websites in the UK and Ireland, connecting consumers with local services and products from over 50 major cities. To improve platform efficiency and expand into new markets, Wowcher partnered with RVS Media to optimise its technical stack. Utilising our Ecommerce Development Services, we engineered custom middleware, enhanced the user experience, and automated data flows to support scalable ecommerce growth.
Project Overview
About Wowcher
Wowcher Ltd is the second largest British e-commerce deal of the day site in the UK and Ireland.
The site allows subscribers access to products and services from local merchants. It serves 52 cities around the UK and Ireland. Founded in 2009 by Nicholas Brummitt, Wowcher currently has a user-base of roughly 10 million members.
Objective
Wowcher approached us with an exciting project to expand into new markets, with a tight deadline for launch. As part of this initiative, they wanted to ensure that their existing system would serve as the primary source for all information displayed on the website, including products and deals. Our task was to enhance the middleware to ensure seamless data flow between systems.
We also had to ensure that members could independently access and modify product information, subject to approval by the Wowcher team before it goes live. This was crucial to maintain the integrity and accuracy of the information on the website. As eCommerce professionals, we understood the importance of these requirements and were fully committed to delivering on them.
Challenges
Implementing a new system or modifying an existing one in the eCommerce sector can present several challenges. One of the primary challenges is ensuring seamless data integration between different systems. This requires a robust middleware solution that can handle large volumes of data and ensure its accurate and timely transfer. Another challenge is the need for a user-friendly interface that allows members to independently access and modify product information.
This requires careful design and testing to ensure ease of use without compromising security. Additionally, implementing a review and approval process for changes can be complex, requiring clear communication channels and efficient workflows. Lastly, the tight deadlines often associated with such projects add an extra layer of pressure, making efficient project management crucial.
- Ensuring seamless data flow between different systems.
- Designing an interface that is easy to use for members to access and modify product information.
- Implementing an efficient process for reviewing and approving changes to product information.
- Managing the project efficiently to meet tight deadlines.
Ensuring seamless data flow between different systems.
What is the Outcome?
We worked quite hard in order to make sure that all the implementations were positively impacting the business and we kept track on this for 6 months and got the following improvements.
+15%
Improvement In Conversion Rates
+100%
Customer Loved the Improved UX/UI
-11%
Abandon Basket Rates
+19%
Increase In Add To Basket
Our Streamlined Process
No project is the same, and every project we take is done according to the customer’s needs and goals. The goal for Wowcher was to enhance the user experience and fix problems with their previous system. We aimed to make the platform run more smoothly and without error so their business could run seamlessly.
Review & ETA
Shared List of Tasks
Client Approval
Development Initiated
Core Solutions
As a leading Ecommerce agency in the UK our main focus is always to make sure that we build solution that are scalable and meet business growth expectations and keeping that approach in mind, we develop robust middleware solutions that ensure seamless and accurate data transfer, turning the complexity of integration into a streamlined process. We design intuitive user interfaces that empower members to take control, transforming the user experience from daunting to delightful.
We establish efficient review and approval processes, turning potential chaos into a symphony of order and precision. And through it all, we manage projects with unwavering focus and determination, turning tight deadlines from a source of stress into a testament to our capability. Each challenge is an opportunity for us to demonstrate our expertise and commitment, inspiring confidence in our clients and pride in our team. Together, we are shaping the future of eCommerce.
Robust Middleware Solution: Develop a robust middleware solution that can handle large volumes of data and ensure its accurate and timely transfer between different systems. This solution would address the challenge of seamless data integration.
Intuitive User Interface: Design and implement an intuitive user interface that allows members to independently access and modify product information. This solution would address the challenge of creating a user-friendly interface.
Efficient Review Process: Establish an efficient review and approval process for changes made to product information. This would involve setting up clear communication channels and workflows, addressing the challenge of implementing a review and approval process.
Effective Project Management: Implement effective project management strategies to ensure that all tasks are completed within the set deadlines. This solution would address the challenge of managing projects with tight deadlines.
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