Project Overview

About Sunnamusk

Sunnamusk continues to be a powerhouse in the fragrance industry with 35 stores in the UK and EU, with plans to expand further internationally.

In March of 2009, on the back of the 2008 credit crunch. The brothers gathered their savings of six hundred pounds and invested in their very first Sunnamusk collection of fragrances. The brothers took shifts, in groups of two or three, to begin selling perfumes from car boots and makeshift stalls, at whatever opportunity that came their way.

Objective

Sunnamusk engaged our services for the migration and development of their website on the Shopify Plus platform. This project entailed the creation of a custom product page layout and the integration of unique features. Despite the time constraints imposed by the impending festive season, one of their busiest periods, our team rose to the challenge. We successfully completed the project and launched the website in a timely manner, demonstrating our commitment to delivering high-quality solutions under pressure.

Challenges

The project was to be completed during Sunnamusk’s busiest festive season. This limited timeframe can pose a significant challenge, as it requires the team to work efficiently and effectively under pressure to meet the deadline.

The development of bespoke product page layouts and features requires a deep understanding of both the client’s needs and the capabilities of the Shopify Plus platform. Balancing these requirements can be complex and time-consuming.

Transferring existing data and functionality from the old platform to Shopify Plus can be a daunting task. Ensuring data integrity, maintaining SEO rankings, and minimizing downtime during the transition are all critical aspects that need careful planning and execution.

Managing the migration of large volumes of data and bespoke developments.
Bespoke integrations
Maintaining the effectiveness of SEO during platform transitions.
Establishing and maintaining a strong partnership with clients while consistently delivering high-quality service.

What is the Outcome?

We worked quite hard to make sure that all the implementations were positively impacting the business, and we kept track of this for 8 months and got the following improvements

+250%

Improvement In Conversion Rates

+100%

Customer Satisfaction

-51%

Abandon Basket Rates

+76%

Increase In Add To Basket

Our Streamlined Process

Our Process vary based on the customer needs and objective of the project, this specific case Sunnamusk was looking to improve user experience and fix broken outdated system in order to make sure their business runs smooth and without hiccups.

Review & ETA

Shared List of Tasks

Client Approval

Development Initiated

Core Solutions

In the face of significant challenges, our eCommerce agency demonstrated resilience and innovation to successfully deliver Sunnamusk’s project. We managed the project efficiently, ensuring every task was completed within the tight deadline. Our team’s expertise in Shopify Plus enabled us to create bespoke product page layouts and features that perfectly met Sunnamusk’s needs. We executed a seamless migration, maintaining data integrity and SEO rankings, while minimizing downtime.

Our rigorous testing and quality assurance processes ensured a smooth launch and a positive user experience. This project stands as a testament to our commitment to delivering high-quality solutions, even under pressure. It’s a shining example of what we can achieve when we combine our skills, dedication, and a relentless pursuit of excellence.

Efficient Project Management: Implementing robust project management practices to ensure that all tasks are completed within the tight deadline. This includes setting clear goals, prioritizing tasks, and monitoring progress regularly.

Expert Customization: Leveraging the team’s expertise in Shopify Plus to create bespoke product page layouts and features that meet Sunnamusk’s specific needs. This involves understanding the client’s requirements, designing the layout and features accordingly, and testing them thoroughly to ensure they function as expected.

Seamless Migration: Conducting a smooth and efficient migration from the old platform to Shopify Plus. This includes careful planning to minimize downtime, maintaining SEO rankings, and ensuring data integrity during the transition.

Rigorous Testing and Quality Assurance: Establishing a rigorous testing and quality assurance process to ensure that all elements of the website function correctly. This involves identifying and fixing any issues promptly, which is crucial for a smooth launch and a positive user experience.