Project Overview

About Arapina

Lady M has a natural aptitude for what she produces, although she does not come from a food industry background. She is a qualified architect with a passion for sustainability, the environment and harmonious healthy living, values that are at the heart of her projects. Michaela is a motivational public speaker, with her portfolio including exhibitions in museums, galleries and universities across Europe.

Objective

Arapina, a vegan bakery based in London, initially required the development of a user-friendly online platform. The goal was to effectively communicate the brand’s vision and establish a robust online presence. A crucial part of our strategy was to optimise local SEO, ensuring that customers searching for “Vegan Bakery” could easily find us. We have successfully achieved the #1 position on Google search results. Moreover, we’ve created an aesthetically pleasing website that resonates with both our customers and the brand itself. This accomplishment is a testament to our commitment to excellence in the digital marketplace.

Challenges

In the process of developing a user-friendly online platform and optimising local SEO for a brand like Arapina, an eCommerce agency can encounter several challenges:

Effectively translating the brand’s vision into a digital platform can be a complex task.
Achieving a top position in local search results is a competitive and ongoing process.
Creating an aesthetically pleasing and user-friendly website requires a balance of design and functionality.
Once the website is live and ranking well on search engines, maintaining that position requires constant monitoring and updating.

What is the Outcome?

We worked quite hard in order to make sure that all the implementation were positively impacting the business and we kept track on this for 12 months and got the following improvements

+12%

Improvement In Conversion Rates

+100%

Customer Loved The Improve UX/UI

-11%

Abandon Basket Rates

+31%

Increase In Add To Basket

Our Streamlined Process

Our Process vary based on the customer needs and objective of the project, this specific case Arapina was looking to improve user experience and fix broken outdated system in order to make sure their business runs smooth and without hiccups.

Review & ETA

Shared List of Tasks

Client Approval

Development Initiated

Core Solutions

We delved deep into the heart of Arapina’s vision, embracing its ethos to create a comprehensive digital strategy that resonated with its core values. Our expertise in SEO illuminated the path to the coveted #1 position on Google, turning the phrase “Vegan Bakery” into a digital signpost leading straight to Arapina. We crafted a user-centric design, balancing aesthetics and functionality to create a website that was not just a platform, but a digital home for the brand and its customers. And our journey didn’t end there. We committed to an ongoing partnership, providing continuous website management to ensure Arapina’s light never dimmed in the ever-changing digital landscape. Through our solutions, we didn’t just overcome challenges – we transformed them into stepping stones towards digital excellence. This is the power of strategic, dedicated, and inspired eCommerce solutions. Together, we can turn challenges into triumphs.

Brand Consultation and Strategy Development: The agency can work closely with the brand to understand its vision, values, and target audience. This understanding forms the basis of a comprehensive digital strategy that aligns with the brand’s objectives.

SEO Expertise: The agency can leverage its expertise in SEO to conduct thorough keyword research, optimize website content, and monitor performance. This ensures the brand’s visibility in local search results.

User-Centric Design: The agency can employ user experience (UX) design principles to create a website that is both visually appealing and easy to navigate. This involves iterative testing and refinement based on user feedback.

Ongoing Website Management: The agency can provide continuous website management services to maintain the brand’s online presence. This includes regular content updates, monitoring SEO trends, and making necessary adjustments in response to algorithm changes.