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Do you know what it takes to run a successful blog or a website? No doubt your immediate response would be quality content. However, there is another crucial thing that makes a huge impact on the website’s overall performance. Here we are talking about Search Engine Optimisation, SEO. The majority of you would be familiar with this digital marketing concept. It is an organic way of boosting your website’s ranking in a search engine by performing various tasks and activities. It does not make sense to post only quality content when only a limited audience can access it. If you are aware of the SEO process, you might have heard about link building. Here the SEO consultant shares the links of your blog posts with other websites to get maximum traffic. Want to know about this process in detail? Let’s get started.
What are backlinks?
Before we start getting into building high-quality backlinks, let’s understand its concept. Backlinks are generally known as inbound links or incoming links. Typically, websites exchange these links with each other to share their audience. Let’s understand this with an example. Most of the time, you notice hyperlinks in between the texts while reading a particular blog. When you click on that link, it pops up on the new webpage. Linking this webpage with content is known as link building, and the links are referred to as backlinks. You can choose to establish between Follow and No Follow Backlinks. Follow backlinks contribute directly to your website domain and page authorities while passing on the website strength. No Follow links do not pass the site strength; however, they can help visitors find your website.
What are the different types of backlinks?
We all are aware that Google keeps changing its algorithm to improve its user experience, and thus SEO experts always strive hard to go along with the new changes. However, there is one factor that has always been considered is backlinks. Creating backlinks is essential for enhancing the performance of the website. You can certainly adapt these eight types of backlinks to level up your website.
- Guest Blogging Backlinks
- Editorial Backlinks
- Relationship Backlinks
- Acknowledgment Backlinks
- Free Tool backlinks
- Badge Backlinks
- Comment Backlinks
- Press Release Backlinks
Why are Backlinks important?
Backlinks are the essential factor of SEO. These help build your web page authority and the site domain while driving referral traffic. It is a simple link from one page of website A to another page of website B. The backlinks still contribute to the strength and authority of your website in the dynamic world of search engine algorithms. We all know that domain and page authorities are the deciding factors for search engines when it crawls your website. Therefore, the more authoritative your page is, the higher it will be ranked for your targeted keywords.
Your website also receives an avenue for visitors to get to the website. Let’s understand with an example. Let’s assume that any visitor is reading an informative blog. He sees a link linking back to your website and finds the relevant information relevant to his interest; then, he can hit the link and land on your website. This type of traffic is commonly referred to as referral traffic, and it can certainly contribute to the online reputation of your website.
What makes a high-quality backlink?
Now that we know backlinks and their importance let’s understand what makes high-quality backlinks. Various factors make a high-quality backlink. Here we will break it down in depth.
1. Relevancy
Relevancy is one of the most important factors that decide the quality of your backlink. Relevance is generally referred to as the page’s context or website that links back to your page. It is an extremely important factor since it sends the signal to the algorithm that the backlink is relevant, and it adds value to the page and thus notifies that you are qualified to discuss this subject. As the appropriate number of backlinks to your website increases, Google’s ability to understand what verticals your brand is expert in increases accordingly.
3. Number of Incoming Links
The number of incoming links pointing towards your website also plays a huge role in deciding the quality factor. The higher the number of websites linking to you, the more authority they will be able to pass on to your website. Nowadays, Google is progressively working towards prioritizing the quality of its algorithm. Having a significant number of incoming links is essential for yours and the one that is linking to yours.
4. Natural Placement and Inclusion
Gone are the days when people used to stuff the links in the content to add links in the footer without any relevance. Since Google has started noticing these things, it has begun de-valued footer backlinks. Any link placement that appears forced or unnatural tends to get ignored by Google’s Crawler.
5. Variety of Links
Variety is another important factor in high-quality backlinks. If you are establishing backlinks through organic and earned placements, the profile should have a good variety. It does not matter if your backlink profile has placements of the same pages, even with the optimized anchor text. It will certainly flag Google’s algorithm that your website is involved in bad SEO practices.
Conclusion
Link building has always been a significant aspect of SEO services, and if used with the right strategy, it can bring good results. Though it has become increasingly difficult over time to build the links as Google has cracked down on spammy practices. Thus understanding its potential and creating the right strategy accordingly has become a new goal.
