The Ultimate Guide To Digital Marketing in 2024

An Introduction To Digital Marketing

Digital marketing is a kind of marketing that makes use of the internet and digital technologies like digital media, mobile phones, desktop computers, and other platforms to advertise their services and products.

In simple words, digital marketing is the marketing of your business digitally or electronically through the internet. It is also known as internet marketing and digital advertising.

Besides, digital marketing is a broad term that’s why it is sub-categorised. So, let’s now look at the types of digital marketing strategies. Moreover, each digital marketing strategy is unique in its work.

Types Of Digital Marketing

Here are some of the types of digital marketing strategies:

PPC marketing or PPC advertising involves businesses that run advertising campaigns on various platforms, in which they pay for every click they get. Dissimilar to the other digital marketing services where the marketers pay a certain fee for placement or advertisement, the PPC advertisements, and their pricing can be very explosive.

Undoubtedly, PPC marketing is one of the most famous digital marketing strategies available. PPC has boosted in the previous years because of the likes of Google and Facebook.

Do you know, in 2018, Google gathered more than 83.80 pounds just from their advertisement department. You see, PPC marketing is this huge!

The reason being, the change in the number of people who are bidding and competing on a keyword. Furthermore, the system pays off the highest bidder. With Facebook gaining around 2.23 billion users monthly and Google getting more than 3.5 billion searches per day, it’s quite clear that PPC marketing strategy is an outstanding strategy to reach your audience.

SEO or Search Engine Optimisation is one of the oldest marketing strategies out there. As we all know, millions of people visit search engines like Google, Chrome, browsers every single day. Problem, advice, confusion, question, there’s one go-to place for this all and that’s your most favourite search engine.

As we all are always in the rush wanting to get the answers fast, that’s why it’s quite common for people to pay attention only to the topmost results. So, in case if your digital marketing company is not on the top, then you might not have a website as well.

But that’s the main concern, how do you get to the top? How do you make your page rank on the top? This is where the SEO enters. SEO marketing is the skill to get your website rank the highest on the web.

Moreover, the search engines mainly look for authority, trust, good user experience, and backlinks. So, all you need to do is work upon improving them to bring your website to the top.  As soon as you’ll get all of these, then you’ll surely get a lot of traffic on your website.

In this competitive world, a single advertisement is just not enough to convince people to purchase a product. Instead, you need to present the evidence, facts, and storytelling about the product. A kind of digital marketing that has seen a rise in recent years is content marketing.

It makes use of the art of storytelling to advertise and sell your services and products to the users. Articles and blog posts are the most common form of content marketing. Unlike regular marketing, content marketing offers detailed knowledge of the product.

Moreover, by presenting a story you can convince the readers to purchase the product. Most importantly, blog posts and articles usually have a high ranking on Google. So, all in all, you get the benefit of two marketing strategies just by using one.

An influencer is a person who has a large fan following on social media. But, you see every other person is an influencer these days. With millions of followers, it’s not long unless the advertisers and sponsors come knocking.

So, if you wish to sell your product, then you can get it advertised through an influencer. They will advertise the product to their followers. Do you know? McGregor received sponsors from the most popular companies. It’s all because of his 29 million follower base.

Moreover, other famous platforms are Twitch, Twitter, YouTube, and a lot more. With a lot of influencers on social media, you may get exactly the kind of influencer you want.

To conclude, influencer marketing depends mainly on influencers. One right influencer and boom, your digital marketing agency can skyrocket.

Now here comes the next famous form of digital marketing i.e., Video Marketing. It has been on TV for quite a long time but it has made its debut on the web as well.

There are plenty of digital platforms for video marketing like YouTube, Twitter, Facebook, Instagram, etc., the online video ads are now reaching a large number of users.

Video marketing is a great way to play with the emotions of customers by putting it all into a story. According to a survey, 96% of the customers said that they found videos very useful at the time of making a buying decision.

Here comes the newest form of digital marketing is viral marketing. This kind of advertising generally comes in various forms but usually, the videos grab the most attention.

Moreover, it depends on how unique and funny your video is, the more fun it is, the faster it spreads. One good example of viral marketing done the correct way is a video by a Danish supermarket, Netto.

So, now you know how much impact viral marketing has on your business.

Digital Marketing Trends 2024

The digital marketing world is constantly changing and new trends are emerging day by day. Years ago, influencer marketing was not in trend but now it’s one of the most famous methods of digital marketing.

So, here are the top digital marketing trends in 2024.

Influencer Marketing is More Famous Than Ever

With this tremendous increase in the use of social media, the number of influencers is also increasing.

Moreover, far and wide 2024 influencer marketing is looking like it’s going to be more popular than ever. The big brands are spending a lot on the paid ads and sponsored posts.

2018 was the year of live streaming. It was also the year where the marketers realised the power this platform holds.

Again, live streaming gained a lot of popularity because of the pandemic. The only option that was left with people is live streaming and video calling. This led to a massive rise in live streaming.

Moreover, live viewings boosted by 50% on Facebook and 70% on Instagram at the time of lockdown. Don’t worry, this isn’t going to end now. It has a bright future, moreover, it’s a forever thing now!

Chatbots is an application that is used to conduct an online conversation via text or text to speech as a substitute for a human agent.

This technology is presumed to be an important component of digital marketing in 2024. It acts as a significant tool for assisting customers. In addition to this, it’s also a cost-effective method as it replaces the presence of a human.

Personalisation is what makes humans feel belonged. That’s why giving a personal touch is an important aspect of digital marketing.

Personalisation begins by mentioning the name of the customer’s in any form of communication. It can also be carried forward to the website, social media, and various other digital platforms of your company.

AR or Augmentative Reality is the latest and fresh trend of digital marketing. It involves the real-time usage of information and digital enhancements connected with real objects. Do you know? AR is expected to overhaul virtual reality or VR as a marketing tool.

Conclusion

Tadaaa…here we are at the end of this article. Probably, by now, you are well aware of the power digital marketing holds in 2024.

The new digital marketing platforms are emerging day by day. With this, we can only say that it’s going to grow more and more in the upcoming days.

So, if you’re the one who has not yet stepped into the world of digital marketing, then it’s high time that you should! Not only is it inexpensive but also it offers great returns. So what’s stopping you? Just dive into the world of digital marketing and feel the success!

To know more about the trends in digital marketing, you can contact us at RVS Media Limited. We are right here at your service.