How to Sell Jewellery Online in 2024 – The Only Guide You Need

Selling jewellery online is one of the most lucrative ways to make money in the UK. Don’t know where to get started? We’ve got your back. Here is the complete guide to selling jewellery online!
Start Selling Jewellery Online In Easy Steps!
The increasing population, high financial standards, love for
fashion, and a large consumer base are some of
the major
factors behind the boom of the jewellery industry in the UK. In
short, jewellery is a
multi-billion industry in the UK, and
not having a slice of this pie is definitely a bad idea.
And if you think that starting a jewellery business is a super difficult task, you’re wrong.
We have compiled this step-by-step guide using which you can
start your jewellery business in a straight
forward and
planned way. All you need to do is, stick to the steps as well
as tips we are going to discuss
in this guide.
Is It Profitable to Sell Jewellery Online in the UK?
The very first question that might be bothering you is – is an
online jewellery business profitable? Or Will
I be able to
make good money by selling jewellery online? The answer is yes,
absolutely!
Don’t believe us? See the stats yourself!
-
The global jewellery
industry is expected to reach £360.6 billion by
the end of 2026. - The UK jewellery industry is expected to touch £3.3 billion by 2022.
- Over 29 billion people purchased jewellery last year.
-
The online jewellery market
is very soon to touch £21.4 billion by the
end of 2022.
Now that you’ve got your answer. Are you ready to become a
jewellery entrepreneur and make handsome money
online?
Let’s start with discussing the hottest jewellery niches at
present!
Hottest Jewellery Niches to Set a Firm Foot in the UK Jewellery Market
Niche marketing is extremely necessary for starting a jewellery
business in the UK. Reasons? The competition
is cut-throat,
and if you want to survive, you need to be very specific. In
simple words, you need to decide
on a particular niche for
your business.
See, there are numerous options to choose from. But there are
four hottest-selling jewellery niches that can
help you
thrive in no time. What are those? That’s what we are going to
discuss in this section. Let’s dig
in!
-
Costume Jewellery: Costume jewellery is undoubtedly
one of the
highest-selling niches in the jewellery
industry. And don’t misjudge this niche with fake or counterfeit products. It’s not like that. For those
who don’t know, costume jewellery is one that is made with non-precious metals like bronze, brass and
copper. It is inexpensive and made for fashion purposes. It is the highest selling because it looks like
precious jewellery and comes at cheaper rates.
If you choose this niche, make sure to find yourself some really
good suppliers who manufacture and supply
genuine products
and not cheap quality items that can damage your reputation.
-
Body Jewellery: Obviously, jewellery is worn on the
body, so
every piece comes in this category. That’s true but we’re specifically talking about piercing jewellery
here. Think about selling the prettiest nose rings, belly rings, tongue bars, earrings, and so on.
Because body-piercing is an evergreen trend, this niche can definitely take you to new heights. -
Gold/Silver Plated Jewellery: Those customers who
can’t afford
precious gold or silver jewellery satiate themselves with silver-plated jewellery. It is nothing but a
cheaper alternative to real silver or gold jewellery. These pieces are made with non-precious metals
like brass or bronze and have a thin layer of gold or silver plating on them. You can easily mind
manufacturers producing and distributing this type of jewellery as it is very high in demand. But again,
make efforts to find the most reliable and trusted supplier to ensure the highest quality of items. -
Boho Jewellery: Last
but definitely not least, handmade
jewellery is another crazy trend that will last forever. It is for creative minds as well as people who
have the skills to showcase artistic jewellery – like you!
You can start your boho jewellery store, which features all
kinds of trendy handmade jewellery to give a
hippie or
bohemian vibe. These jewellery pieces are of high quality and
quite expensive as well. But the
best thing is, these are
very high in demand. From celebrities to common folks, everyone
is super crazy
about boho looks.
But this also means you need to make your business unique to get
ahead of your rivals by selling the most
unique items at
the best prices. When you sell unique jewellery pieces, your
customers will not shy from
paying a few extra bucks for
that. So, it can be a win-win situation for you as well as your
customers!
We are assuming that you’ve selected your favourite jewellery
niche. Now, let’s begin with our extensive
step-by-step
guide to selling jewellery online.
5 Steps to Start a Jewellery Business in the UK
Here are all the steps you will need to start your jewellery business in the UK:
Step 1: Begin With In-depth Research
First things first, always begin with thorough research to know
and understand where you are jumping in. This
research
should address questions like:
- What does my target market look like?
- Who are my audiences?
- What kind of jewellery are customers looking to buy?
- What are the hottest jewellery trends?
- Who are my competitors?
- What kind of jewellery businesses are ranking?
- And so on…!
See, jewellery comes in various categories. There are rings,
earrings, necklaces, anklets, bracelets, and
many more.
Moreover, each of these pieces can be made in a variety of
metals like diamond, gold, silver,
beads, and so on.
Note that fashionistas on the internet are constantly looking
for the latest jewellery pieces to add to
their collection.
Their choices are highly dictated by current trends and
celebrity looks. Hence, it becomes
extremely necessary to
keep yourself updated regarding the trends in the jewellery
industry. Moreover, you
also need to make sure that the
jewellery pieces you’re planning to sell are evergreen.
Otherwise, your
business will not thrive once the trend is
bygone.
Are you asking how to stay updated regarding the trends? Good question!
The best way is to follow the most popular jewellery blogs like Gem Gossip, SaleHoo, Gem Talk, etc.
These blogs will give you a fair idea regarding what’s in demand
and what articles you should add to your
collection.
Step 2: Reach Out to the Jewelry Suppliers
The next thing you want to do is search for the best jewellery
suppliers unless you want to make the
jewellery pieces on
your own – which is certainly impractical!
So, the deal is you need to search for a reliable supplier. But
how? Where to get started? Finding a supplier
is very easy,
but finding a trusted and reliable jewellery supplier is
definitely challenging. But don’t
worry; here are some tips
that will help you in searching for the right supplier for your
business:
-
Decide What You’re Looking For: Before starting your
search,
decide
what exactly you are looking for? Are you searching for a drop shipper or a jewellery manufacturer?
Although the process of finding both is similar, the approaches are very different. With a clear goal in
mind, you will be able to reach out to the right person at the right time. -
Google Search is Your Best Buddy: Is there anything
Google
can’t find? All you need to do is search in a smart way. A simple query like “best jewellery supplier +
[your desired city or country] can help you connect with the party you’re looking for. This query will
provide you with a list of top-ranked jewellery suppliers in your area. You can shortlist them and
interview them before making a final decision. Here is another tip, the top-ranked suppliers on Google
will obviously be a little costly, so don’t forget to check the 2nd or 3rd page as you can find really
cost-effective suppliers there. -
Explore Online Marketplaces: Another great way of
finding
jewellery
suppliers online is by looking at websites like Aliexpress, Alibaba, and more. Since most jewellery
suppliers are based out of china, you can find some offers best rates on such sites. Once you’re
done shortlisting the suppliers, finalise them after performing your due diligence. All you must do
is, check their background, contact details, and samples, and maybe interview them on a video call. -
Participate in Trade Shows: Trade shows are a great
way to meet
and find trusted jewellery suppliers in your area. So, check if there are any trade shows happening in
the areas around you. The best thing about going to trade shows is you can stay assured of the
legitimacy of the businessmen you’re meeting.
Step 3: Setting up your Store
Now comes the most important part, setting up a dazzling online
store that holds the power to attract more
leads and
convert them into your buyers. Let’s face it; it is going to
take a lot more than just building a
website and writing
jewellery blogs to rank it. With that in mind, here are some
tips that help you set up a
jewellery store online in the
smoothest way possible:
-
Determine Your Jewellery Niche: Without having a
niche, you
can’t
really expect your jewellery store to thrive in this fierce competition. Doing this will offer you
better control and command over your business, and you can bypass many tough competitors as well.
The idea is simple, and you need to target a specific type of audience. For instance, if someone
wants to purchase a beautiful ring, they are not going to rummage through necklaces, earrings,
bracelets and all. -
Contact a Professional: As soon as you’ve decided on
your niche
and
are clear with your business outlook, contact a professional website developer who can help you
build a high-quality and functional website. Here is the most important piece of advice: don’t try
to save money here by trying to build your website with little or no technical knowledge, using
so-called website builders. This may flop your business before even starting. Instead, contact a
reliable company like RVS Media, and tell us all your requirements. Our talented website
designers
and developers will build a tailor-made website that will help you ensure the success of your
jewellery business in the UK.
What happened? Are you on a budget? Don’t worry, we’ve got a solution for this as well.
In case you don’t want to hire a website development company for
some reason, then you can build your
website using special
website builders like Shopify, Magento, WooCommerce,
BigCommerce, etc.
On these platforms, you can either build your jewellery store
from scratch or add additional capabilities to
your
existing site. Let’s discuss a bit more about these platforms:
-
Shopify: Shopify is
the king of all online eCommerce platforms
out there. You can build your store on this platform using its simple features and get it up and running
in no time. -
WooCommerce: It is
basically a WordPress plugin that lets you
add useful functions to your eCommerce store. -
BigCommerce: BigCommerce is another website builder
you can use
for setting up your jewellery shop.
Step 4: Price Your Jewellery Mindfully
One of the most critical decisions to make is none other than
pricing your jewellery. As a general rule of
thumb, always
start with pricing your articles four times the cost of
materials plus packaging and shipping.
Note that a majority of whole and consignment facilities take as
high as 60% of your total retail cost. So,
by pricing your
jewellery four times more than this cost, you can save yourself
from losing money or working
for free!
Another thing to decide is whether or not you’re charging your customers for delivery or shipping.
Below are some other important questions you need to address while deciding the price of your articles:
-
Will you offer a return
policy? If so, how will you proceed with
refunds? -
What if the jewellery gets
damaged before reaching the customers? Will
you offer reimbursement? - What are some good schemes you can launch to attract more customers?
Step 5: Utilise the Top Online Jewelry Marketplaces to Expand
and Diversify
Although you’ve your own website, listing your jewellery on the
top jewellery marketplaces will only help you
bring more
conversions. Here are a few best platforms you can consider
listing your jewellery on:
-
Amazon: To give
craftspeople a more focused platform to market
their goods, Amazon created Amazon Handmade in 2015. Amazon Handmade, as the name implies, sells only
items that are crafted by hand, including jewellery.To ensure that the products are truly handmade, Amazon Handmade examines each artisan application and
verifies manufacturing processes. If you manufacture handcrafted jewellery, this is a fantastic
alternative as it eliminates competition from vendors of inexpensive, generic jewellery.Amazon is providing free Professional selling plans to Amazon Handmade creators through the end of
2021 (normally $39.99 per month). They do charge a 15% referral fee for each product sold (or a $1
minimum). Therefore, you must decide whether the payments are worthwhile.Remember that Amazon is one of the top online retailers worldwide and the largest in the United
States. You might do well for yourself if you can access that consumer base. -
eBay: After Amazon,
eBay is the second-largest online retailer
in the country. Its auction feature makes it an excellent platform for selling jewellery, particularly
vintage or antique pieces that may be worth more than you realise. As a result of the intense
competition on eBay, sellers who can compete on price often experience a race to the bottom.You can still be successful selling jewellery on eBay if you can improve your listings and find items
that customers want to buy. If you’re thinking about selling on eBay, you should read the company’s
instructions for selling jewellery. -
Etsy: The retail
market for arts and crafts is dominated by
Etsy. It is the most well-known and well-established eCommerce marketplace for handmade goods.That’s because it was the first significant departure from companies like eBay and Amazon.
It states that there are 1.4 million merchants, 20 million active buyers, and nearly 54 million
registered users.But since that happened in 2014, the figures have probably gone up. While Etsy appears to be a
specialised platform—the internet equivalent of your local craft market—it is a powerful retail
force.Jewellery is ideal for the Etsy marketplace, particularly if you can find or make something
distinctive.
You must make every effort to distinguish yourself from the thousands of other sellers with whom you
will compete. Just be mindful of the USD 0.20 listing cost for each item, which, if you have a large
inventory, can rapidly mount up. A transaction fee of 5% is also charged. -
Facebook Marketplace:
Selling goods on Facebook Marketplace is a brilliant idea. Because so many of us utilise the platform to
stay in touch with our friends and family, it’s quite convenient. You are sure to discover customers for
your products with Marketplace’s over 800 million monthly visitors! Plus, using the site to sell is
completely free! Win!Customers do, however, want constant communication, so if you want to earn their trust, you should
respond promptly. Making a Facebook page that appears professional is also required. For additional
details about selling on Facebook Marketplace, refer to Facebook’s help section.
How Much It’s Going to Cost to Run a Jewellery Business in the UK?
We know you’re going to ask exactly how much it is going to cost
to run a jewellery business in the UK. To be
honest, there
is no specific answer to this question as it depends on numerous
factors like the size of your
store, the niche you’re
operating in, the area you’re living in, the demographics you’re
targeting and so
on.
But if you’re still looking for numbers, then it will roughly
cost you around £400-500. These figures can go
up or down
on the basis of the factors we’ve mentioned above.
Bonus— Pro Tips for Selling Jewellery Online in the UK
We’ll give you some expert advice on how to keep your store open
and running now that you have a clear
concept of how to
launch your online store and what you want to sell.
Don’t worry, and these suggestions are free! We only ask that
you use them every day (and share this article
if you find
it helpful). All right? Great!
Tip #1: Stay Away from Fake/Counterfeit Goods
The most crucial piece of advice we can give you is probably
this. You’ll spare your consumer’s (and
yourself) stress by
staying away from bogus goods. Did you know that branded
jewellery from companies like
Tiffany and Co., Bvlgari, and
Gucci is frequently the target of forgers?
One foolproof
technique to prevent selling imitation jewellery is to only
purchase materials from
BBB-accredited vendors (Better
Business Bureau).
Fake jewellery is simple to identify, as the photograph above
demonstrates. The majority of false products
eventually
turn your skin green (and, in some serious cases, can cause
rashes). But given that this ring
resembles costume
jewellery, the customer should have anticipated this.
Right now, there are a lot of companies offering inexpensive
goods. The issue, though, is that selling
counterfeit goods
could result in the closure of your website. You might even be
prosecuted by the owner of
the original brand!
Your customers won’t return even if that doesn’t happen because they were upset with you.
Consider if you would rather spend more money on products that
will satisfy your consumers and keep your
business afloat,
or less money on subpar imitations that will garner a tonne of
bad reviews.
Avoid buying bogus goods, which should be a straightforward response.
Tip #2: Provide Your Customers with a Reason to Choose You
Over Your
Rivals
We have discussed how fierce the competition can be when selling
jewellery online. Before starting, you must
consider how
you will set yourself apart from the hundreds of other dealers
A wonderful method to achieve this is by selling fair trade
products. The craftspeople who create fair trade
jewellery
do so in environments that are secure and kind to them.
Additionally, these labourers receive appropriate compensation
for their labour. Fair trade jewellery is also
manufactured
without utilising child labour and with ecologically friendly
practices, which is another
fantastic quality!
Customers would go crazy for your jewellery if you labelled it
“Fair Trade” and explained to them what that
meant. They
will take pride in the fact that they are purchasing their
jewellery from a trustworthy vendor.
Tip #3: Leverage the Power of Facebook Advertising Campaigns
You’ll rapidly make Facebook campaigns your best buddy. Because
you may target customers based on their age,
gender, and
geography, you can connect with a wide range of people, whether
or not they are already familiar
with your company.
You can decide how long you want your advertising campaign to
run as well as set a fixed daily budget. Check
out this
post by KlientBoost for further advice on Facebook ads.
Tip #4: Consistency is the Key
You must share material every day if you want to keep your business up to date on social media.
This requires that you frequently update your Facebook, Twitter,
Instagram, and Pinterest accounts with
images, blog
entries, and straightforward status updates.
Spend some time at the start of the week gathering images,
quotes, or product photographs and setting up
different
times over the week for them to be published. When you master
this, try scheduling for two weeks
at a time. (To do this
on a budget, utilise a program like Buffer.)
By placing
posts in the queue, you’ll ultimately save a lot of time. You
won’t ever forget to post again if
you do this.
Tip #5: Adding Comprehensive Product Information is a Must
You’ll need to provide buyers with concise and descriptive
information for each piece of jewellery, even
while you
don’t want to overload them with lengthy paragraphs for each
item.
The majority of people prefer to know what they’re getting in
advance and, if something is unclear, won’t
contact you to
clarify it.
By outlining the materials that went into the
designs up front, you can let your buyers that exactly what
to
expect. You might even mention why you adore the work!
Another tip is to make sure your policies are obvious, so there
is no misunderstanding later on regarding
exchanges,
returns, etc.
Finally, effective product descriptions can take your online jewellery store to the top of the result pages.
To Wrap Up
Selling online jewellery in the UK is undoubtedly one of the
best ways to make money from the comfort of your
home. If
you’re really passionate about this business, then don’t wait
anymore and follow our guide to get
started. What else? a
Contact us
to set up your online jewellery store and get it up and
running right away.
RVS Media is just a call away!