Everything You Need To Know About Adobe Commerce

What is Adobe Commerce?

If you are in the creative field, you might have heard the name Adobe. It has been in existence for quite a long and helping people all across the globe with graphics and photo publishing. But Adobe started gaining attention when the company appeared in the eCommerce world. But the acquisition of Magento eCommerce was a big move for the company. The whole purpose is to integrate the eCommerce platform with Adobe cloud to offer enhanced functionalities to store owners.

In short, the goal is to create one powerful platform that contains the best features, technologies, and tools.

Why The Need For Adobe – Magento Integration?

In this digital world, when every second physical store is moving toward an online platform, the bar to survive competition is high. Customers today have a wide variety of options when it comes to shopping. If the store lacks certain qualities, the customer won’t shop from the store. There is no denying that we live in the cut-throat competitive era, and the store can’t thrive if they are not keeping up with the latest technology that necessitates maintaining and delivering a personalised experience. In this fierce competition, gaining consumer loyalty is one of the most challenging tasks. Establishing a multi-channel commerce journey is considerably more crucial and complex when there are several brand websites and distribution channels to handle.

But that all has become easier with Adobe commerce which has been the combination of one of the leading eCommerce platforms, i.e. Magento, and the other one is a cloud platform, i.e. Adobe Experience Cloud. It’s a system specifically designed to support numerous go-to-market strategies for consumers across all channels. Store operators may eliminate cross-platform issues and ensure that customers have a uniform, speedy shopping experience using a unified eCommerce solution.

Why Adobe Commerce Is Go-to Medium For E-commerce Business?

One of the topmost concerns of eCommerce store owners is customer experience. It is considered the holy grail of the eCommerce world. One can quickly achieve this if they choose Adobe commerce as an eCommerce platform. Some of its unique features are listed below:

1. High-level B2B Functionality

B2B is not just a name; it has become a trillion-dollar industry. According to the reports, it has been suggested that 13.1% of sales has been generated only through B2B sales. This is something worth paying attention to, but the task becomes a little challenging when it comes to alluring B2B buyers. The reason is B2B buyers are busy persons that believe in spending less time when it comes to buying. These buyers look for a highly CX and personalised experience. And to achieve the same, going with a primary eCommerce platform is not an option. That one can quickly achieve with Adobe experience because of its out-of-box capabilities. One of its prominent B2B features is multi-channel selling which means merchants can handle multiple brands, customers, and partners within a single framework. One can manage thousands of categories and products within a single dashboard. Further, if you want to provide a better experience to use, then you have the flexibility to create a segment-specific catalogue for users. Moreover, the fast ordering features allows business to multiply their revenue. By automating repetitive tasks and offering your B2B clients interactions they will appreciate during their buying process, Adobe Commerce concentrates more on developing the B2B business.

2. Live Search Features

The most daunting thing in online shopping for customers is their inability to find the right product without wasting much time. This thing becomes 10 times worse if the website they are browning on has poor navigation and confusing UI. The inability to search for the product they are looking for makes the whole task irritating and frustrating. And know that the customer who leaves the site frustrated never returns. But thankfully, that’s not the problem with Adobe commerce; its AI-based live search features make searching for the desired product a walk in the park. This will increase the conversion rates and improve the customer experience. Not just this, one can build a fast lighting store and make the searching experience more personalised using Adobe Sensei. This live search feature functionality becomes more robust if the website offers product recommendations. That one can do easily in Adobe commerce using product metadata.

3. Top Notch Personalisation

Gone are the days when customers prefer to buy things without giving much thought. Today’s consumers are well-educated, and they love to shop from stores where they get a personalised experience. In traditional shopping, customers prefer to buy things from their favourite physical store even if the store is not that big. The reason for the same is the owner knows the customer, and every time they visit the store, he makes sure that his favourite customers get all the things without any difficulty. The same is the case with an online store; customers will visit the store if they notice the personalised experience. With Adobe commerce, this becomes easy as the platform enables retailers to harness critical consumer insights to provide the most relevant recommendations based on the interests of their customers. You can develop customised encounters at scale by dynamically showing information, promotions, and pricing to specific customers based on geography, gender, past purchases, wish lists, and other factors.

4. Best Customer Support Features

Another feature that is on top of the consumer list is support functionalities. In a time of need, the customer loves the support, and a store with poor customer support can’t go long in this competitive era. Adobe Commerce also has comprehensive backend features that will assist the business in providing excellent customer service. It offers capabilities that help customer service personnel quickly retrieve vital customer orders from the database to respond to each client’s enquiry and deliver outstanding support. The order details feature of Adobe commerce allows customer service representatives to collect details in a matter of time. Further, the administrator also allows the representative to initiate the procedure for refurb, order cancellation etc., without any difficulty. The platform is based on the Magento foundation, which helps in providing smooth integration of various CRM applications via APIs.

Other than this, Adobe Commerce website builder is a powerful tool that allows companies to construct new web pages without writing any code efficiently. As a result, it enables merchants to build personalised sales funnels, Faqs pages, product descriptions pages, and much more to conduct successful marketing campaigns and boost sales.

Conclusion

That’s all! Now you know all about Adobe commerce. It is indeed true that we are living in the eCommerce era. It is no longer limited to luxurious items; now, people prefer to order basic groceries and medicines. That’s the reason why store owners shift towards the digital landscape. But if you think having an online store will resolve your problem, you are wrong. You need to offer a solution that has a stellar customer experience, support, high functionalities, etc. That can be easily achieved if you prefer adobe commerce as your eCommerce website solution.

Creating a top-notch website can be a challenging and time-consuming task; considering the same, you can reach out to RVS Media, one of the best eCommerce development agencies in the UK.