An extravagant masterpiece Magento is a fully-functional, open-source Magento platform. It is ranked as the second topmost eCommerce solution because of the large number of customised features it provides. Magento web development CMS platform allows you to create your web store exactly the way you want it.
With so many customised features, configuring this most innovative and premier eCommerce platform for SEO is an intimidating task.
However, there are certain steps you should follow to optimise your Magento store with SEO from the start.
URL structures should be SEO friendly
Enabling and configuring your Magento store with SEO friendly URLs is the first step towards effective SEO. All the URLs should be unique and easy to read.
Make sure to create your URLs on your own, don’t let Magento create them for you because they won’t get optimised correctly. Make sure your URL is short, to the point and simple to understand.
The best SEO company in London knows the importance of creating URLs. The URLs should be simplified and handy so that your customers can remember them and type them correctly to reach your page. The long, confusing and non-sense URLs won’t take you anywhere.
URLs never affect your website rankings directly but they play a crucial role when it comes to user-experience.
Look at these examples to create effective URLs:
- Category page URL: /category/
- Sub-category page URL: /category/sub-category/
- Product-page URL: /category/sub-category/product-name/
These URLs can be easily accomplished in your Magento store.
Every Category and Product page should have Titles and Meta Descriptions
Adding titles and meta descriptions is one general rule of SEO which is often overlooked. If you would not write the descriptions for your pages and products, Magento will do it for you.
While writing the meta descriptions yourself, you can include keywords in them and make your product stand out in the crowd of competitors. But, the platforms simply pull the first few lines of the content and use it as a description.
Magento eCommerce development platform can also do it for you by creating a default page for your products but it will be difficult to make sense out of it and also, you will lose the chance of using strategic keywords.
Moreover, you should also avoid the descriptions provided by the manufacturers of the product. They provide you with the generic lines which most of your competitors will be using. Create unique descriptions to explain what your page or product is about.
Optimise Product images
Whether you are using Magento or not, optimising your images is a must. Search engines can’t read images. Using specific alt tags with the images is the only way to make Google read them. Moreover, it is an opportunity to use additional keywords as well.
Instead of using the generic names for your images like ‘product.jpg’ or ‘Image1.jpg’ give them product specified names like ‘white-tunic.jpg’.
The image tags should be clear and easy to read because eventually, they will become a part of the URL of the image.
Additionally, prefer jpg image files over png because they are smaller and take less time to load. The providers of best SEO Agency in London use images this way only.
Utilise H2 and H3 tags properly
If you leave it o Magento, the platform will make all your page titles H1 tags automatically by default. This is not in sync with SEO. Only the product names and category titles should utilise H1 tags.
There are H2 and H3 tags for other less important headings and subheadings.
The importance of H1-H3 tags has a clear hierarchy and search engine will index your pages only when these tags will be used correctly.
To be precise, the correct usage of tags is a must for effective SEO practices irrelevant to the platform you are using. Also, make sure to include keywords in your headers and subheaders.
Incorporate Blogs into your website
Adding a blog page into your website was never this easier. Magento allows you to add this extension to your store and it hardly takes any time to start with it.
Consistent blog posts are a great way of including your keywords in the website to improve the rankings. Moreover, it is the best way to spread the word about your products and services.
The blog posts can be shared on social media platforms to create a stir. Start interacting on these social media posts and inspire other people to share them as well.
Be creative with your blogs. Instead of writing text each time, experiment with infographics, Q &A sessions, incorporate images, start polls etc.
Try everything that can engage your users and grab their attention. Interesting blogs will motivate them to explore your website, different products and eventually make a purchase.
Speed-up your website
There have been many complaints regarding the speed of Magento platform.
Practically, no one waits for more than 3 seconds for a page to load. Secondly, Google gives priority to websites that can load speedily.
Enables caching of your Magento store so that each time the customer reloads your website and reload the process does not start from scratch.
Also, merge your JavaScript and CSS files into one to enhance the speed of your website. Merging both the files into one will increase the speed and decrease the page loading time.
Implementing all these features into your Magento store will make it SEO optimised and in turn, increase your conversions. It will be a great step towards higher Google rankings as well.
