8 Latest Trends to Rule eCommerce Industry in 2024

Do You Really Need to Follow ECommerce Trends? Or Are They “Fad”?

The world of eCommerce is
connected globally. There is something new here every minute. So, it is pretty
normal to confuse fads with ecommerce trends. However, if you want to make your business successful, you
need to draw a fine line between the “fads” and the trends. Always remember, fads can never be sustained.
They start and end like trends on Twitter, which are meaningless most of the time.

When we say follow the latest eCommerce trends, we don’t mean jump blindly into any trend you come across.
See, here is the deal, every business is different and responds differently to different trends and
strategies. A trend that may have done wonders for your competitors, may not work for your business.

This is the reason why we strongly suggest analysing the eCommerce trends thoroughly before following them.
Today, trends in this industry depend on many factors like how people shop, what they are looking for, how
they respond to certain marketing tactics, and so on. So, you should stick to the trends after analysing
these factors for your business.

ECommerce Trends That Will Thrive Your Business in 2024

Listed below are some latest trends in the eCommerce that are going to last in 2024 and the years after it.
Take a look and see which of them suits your business!

1. Personalisation Remains of High Importance

Whether you’re running a B2C or
B2B business, your
target audience is expecting some level of
personalisation, regardless of the industry they belong to. You can either incorporate the personalisation
tactics in your marketing or add some to your website, it will definitely bring more sales and conversions.
In fact, a survey stated that around 75% of shoppers make purchases only because they are impressed by the
personalised shopping experience offered to them.

In 2024, eCom businesses are going to make full use of customer data not just for improving their service,
but also for expanding their product range and to see how they can take their customer experience to a next
level.

Below are some ideas for incorporating personalisation in your online business:

• Offer customised offers and deals based on your customers’
  preferences.
• Create targeted videos and other forms of content for a specific set
  of prospects.
• Offer a free guide to show customers how they can solve their problems
  using your products.
• Offer product recommendations in your newsletters and emails.

2. Environmental Safety Stays On the Top

The world is becoming more concerned towards the safety of the planet looking at the current environmental
situation. This is the reason why today’s customers place great attention on environmental sustainability.
Check out the below stats for a better picture:

• Searches for sustainable and environmentally safe products have
  increased by a whopping 70% all over the globe, since 2016.
• About 50% of the shoppers in the UK and US would like brands to
  produce goods that use less and eco-friendly packaging.

As you can see, it is very clear that if you want to succeed in 2024, you need to make your business more
sustainable. Many eCom giants like Adidas, Zara, and H&M have started adopting more sustainable ways. From
using sustainable raw materials, and plastic-free packaging, to paperless stores and offices, these small
practices can bring a lot of fortune and customer satisfaction to your business.

3. Customised Packaging Will Be the Centre of Attraction

Customised packaging is a trend that will help you address both the sustainability and personalisation trends
we have discussed above. For example, online businesses can highlight that their packaging is eco-friendly
and may include a handwritten note for the customer to thank them for shopping from them.

Believe it or not, nearly 70% of shoppers admit that the design and outlook of packaging impact their buying
decision. So, pay attention to your packaging and make it look more enticing and attractive.

4. Chatbots Will Be More Common

Chatbots have seen significant growth in the rate of interaction with users. Due to the improved technologies
and advancements, the customers of today have started to interact with chatbots increasingly. In fact,
insider reports suggest that by the end of 2024, consumer online spending will grow to a massive 142 billion
USD employing chatbots. Don’t be surprised if we tell you that this amount was as tiny as $3 billion back in
2019!

Today, more and more customers expect quick and responsive customer support 24*7. So, if you want to grow
your business with the changing dimensions of the eCom industry, consider using chatbots for addressing
customer queries.

5. It’s Time to Introduce AI If You Haven’t Already

In the year 2024 and beyond, eCommerce companies will be able to take more benefits than ever from artificial
intelligence. From try-on shopping experience, and inventory management to addressing customer queries,
there are many ways in which you can harness the power of AI.

6. More Attention to Data Security

No doubt, a personalised shopping experience is an important step towards the success of your eCommerce
business in 2024, it shouldn’t be at the cost of compromising with the personal information of the
customers. In short, businesses need to pay more attention to data security for their customers. You need to
carefully decide what information you need to obtain and how to keep it safe.

7. Subscription Model Is Here to Stay

When executed correctly, the subscription model is one of the most lucrative business models out there. It is
not only convenient for the customers, but it also helps you to plan your inventory in a mindful way. A
recent study revealed that around 44% of customers in the world prefer signing up for a subscription as it
saves a lot of time and money.

So, if you haven’t already started your subscription model, 2024 is high time.

8. Augmented Reality Will Dominate

If you run a home decor, clothing or fashion online business, then you will be able to boost the shopping
experience by incorporating augmented reality (AR). For example, you can allow customers to virtually try on
the wall paints or any decor pieces before making a final decision. This way, you can provide your customers
with a better idea of the products before putting in their money.

AR not only has the power to improve overall customer experience but also boost engagement to a significant
level.

9. Voice Search Will Bring More Sales

Nearly one-third of the population owns a smart speaker, as per the reports shared by an insider. Also,
Statista says, around 75% of the population will have smart speakers by the end of 2025. This is expected to
bring a boom in the usage of voice search for online shopping. This will obviously have an impact on the
keywords and SEO tactics used by the eCommerce business owners.

The best way to optimise your site for voice search is to use natural language, long-tail conversational
keywords, and question-based keywords. Coming to the content, it should be more focused on the solutions
customers are searching for.

So, these are the top eCommerce trends to follow in 2024. Are you wondering how to apply them to your
business? Don’t know where to get started? Scroll down, we have made it easier for you.

How Can You Benefit From the eCommerce Trends 2024?

As we have discussed above, you need not blindly follow every trend that you come across. Instead, you need
to decide if it is really helpful for your business. There are many points you can consider to evaluate the
relevance of a trend to your business. Some of the ways to do the same and benefit from the eCom trends are
given below:

• Keep An Eye on Industry Influencers: Follow influencers in your
  industry and read their blogs, publications, etc. to see what’s happening in your industry.
• Monitor Up-to-date Trends Reports: Every industry keeps
  changing from
  time to time. By keeping yourself updated via research data and reports, you can understand where things
  are heading and will also decide the direction you need to move in.
• Track Customers Behaviour Using Tools & Analytics: A good way
  to
  determine whether a trend is good for you or not is to evaluate your customer behaviour. You can easily
  do so by using a range of tools, software and applications that are available out there.
• Get Customer Feedback: Getting honest feedback from your
  customers can
  help you decide if a trend is working for you or not. This is one of the easiest and least expensive
  ways to evaluate an eCommerce trend.
• Watch Out Your Competitors: Yes, it may sound a bit creepy, but
  it is
  completely fine. Check out what your competitors are doing, what trend they are following and how well
  is it working for them.

To Wrap Up

As you can see, a lot of things are happening in the eCommerce. Customers as well as technologies are
evolving, and because eCommerce brings together both, we can stay assured of a bright future for the
industry. We have discussed all the major trends that are expected to take eCommerce businesses to new
heights in 2024 and beyond. Now, it’s your turn to decide what’s right for your business and follow it to
make it shine. And if you need any help, RVS Media has got your back. Feel free to reach out to us!