5 Growth Secrets Every Ecommerce Owner Needs To Know

1. Prioritise UX Design More Than Anything

An online business isn’t just about making huge money and generating lump sum profits, but it is more about providing a better experience to your customers. In fact, you can’t really expect your business to thrive and reach new heights if your user experience is not up to the mark. Having said that, improving your website’s UX design is the first thing to start by.

As we all know, every business has a brand story that they’re dying to tell their potential customers. A good website, however, isn’t enough to do that. You have to make every second of your customer’s time spent on your online platform worthwhile. So, think about how you can keep them happy, satisfied and most importantly, engaged.

2. Pay Attention To Customer Engagement

We can’t lay enough stress on how important customer engagement is for an online business. We are in an era where instead of reaching out to brands or companies via email, we simply message them on Instagram or Twitter for any kind of queries or assistance. If you’re not engaging or being responsive to your audience, you’re losing them!

And no, we’re not asking you to move your customer support team on Instagram or Twitter, but we mean that you should stay active on these platforms and try to engage with your followers as much as possible. By interacting with your current and potential buyers online, you will be able to maximise your brand’s visibility and gain trust as well. Another advantage of increasing customer engagement on social media is, you’ll be able to gather a lot of information about the audience, which you can use to plan and execute your business strategies.

You can ask for opinions or conduct surveys through features like “Polls” and “Quizzes” in a short time. This data will provide you with deep insights into the performance of your business. Further, you can also consider investing in social media marketing. Interestingly, around 12% of business owners have reported 200% ROI with social media marketing. so it’s a good place to get started!

3. Create and Upload Fresh Content

If you’re an online entrepreneur, you are probably bored of hearing that “content is the king”, “content is the key to your success” or things like that. Right?

But the deal is, these statements are not entirely wrong, content is the KEY!

While there are other factors that decide the success of your business, content is a powerful tool that can speed up the whole process. See it as your brand’s voice and use it to tell your story and accomplish your goals.

Not to mention, content also accelerates your SEO efforts and helps in attracting traffic to your website. In order to set yourself apart in the digital world, it is very important to create unique and fresh content that has some value and relevance to your business. Most importantly, it should be able to display your brand tailor and persona to acquire more buyers and engage the existing ones.

One way to generate the best content is, have a look at what your competitors are doing and perform a thorough keyword research to find out what is better for you. Moreover, instead of focusing on text-based content, pay more attention to visual content such as pictures, videos, infographics, etc. as it is more engaging and enticing.

4. Don’t Shy Away From Paid Marketing Tools

There is no doubt that organic content and marketing strategies have an upper hand, but not all successful marketing campaigns thrive organically. A good majority of marketing campaigns result from a combination of the paid marketing tools and organic content to ensure maximum online reach and lead generation. It is believed that paid marketing tools (for example – email marketing yields 120% of ROI) can generate a giant ROI. In other words, if you leverage the paid tools in the right way, you can grow your business up to 80% — which is phenomenal!

Many entrepreneurs believe that paid advertising yields good results only when you spend a fat budget on it, which is not true. If you’re running a small business or a startup, you can begin with paid advertising with a small budget and later increase it according to your growth. You can begin by promoting your social media posts or pages that look more promising.

5. Make Your Customer Service Exceptional

Customer support service has always been an indispensable part of online businesses. Constructing reliable and tailored customer support can help you shine among your competitors. There are numerous ways and channels through which you can create unique and stellar customer service. But with regard to an online business, it is better to work through social media, as we have discussed in the above points.

The best idea is to offer multi-channel customer support. For example: you can take enquiries via your website, social media handles, email, call, live chat and so on.

Among all of these options, social media platforms are emerging out to be one of the most liked channels for queries among today’s customers. According to a survey, nearly 54% of customers prefer to solve their issues with a brand or company through their social media handles.

Regardless of the platform you choose, make sure to offer a prompt and quick response to your customers. Otherwise, frustrated and impatient users tend to give exaggerated negative reviews!

Conclusion

2021 is surely a great year for growing online business looking at the growth and development of the eCommerce industry and increasing demands of customers. By following the above-mentioned tips, you will shortly begin to see visible growth in your sales and profits. These are just a few amazing tips to help you get started, but there can be many additional steps that may be necessary to reach your ultimate goals. And this is where RVS Media LTD can help you. We can help you speed up the growth of your online business by designing customised solutions according to your requirements. Feel free to request a consultation, Today!